Experience: Your Goosebumps
Ideas can move mountains, but it is much more practical if they amaze target groups - and that can be achieved most readily using the Experience formats.
![Exchange ideas where key players of the food industry come together at Anuga HORIZON. Exchange ideas where key players of the food industry come together at Anuga HORIZON.](https://media.koelnmesse.io/anugahorizon/redaktionell/anuga-horizon/img_1/events/summit/picture-relaunch/thumbnail_experience_alternative1_m15_mobile.jpg)
- Hackathons: Meet the minds that match your challenges.
- Food Labs: Show your target group how innovations in the food section are developed.
- Virtual and augmented reality: Bring your ideas to life in VR and AR rooms.
- Interaction: Present your solutions in hands-on formats.
- The supermarket of the future: Show what the future of consumer behaviour looks like.
- Co-creation: Use combinations between real-life and digital formats for your innovative collaborations